TITLE

Long John Silver's joins the majors

AUTHOR(S)
Hume, Scott
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the launch of a promotion and marketing campaign by the fish/seafood fastfood chain, Long John Silver's in the United States. For promotion, Superstar Baseball Cards gave away specially produced baseball cards featuring top 18 Major League baseball players. The promotion was developed by Coca-Cola USA and the New York-based sports marketing company, Starline.
ACCESSION #
10484742

 

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