Long John Silver's joins the majors

Hume, Scott
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p23
Trade Publication
The article announces the launch of a promotion and marketing campaign by the fish/seafood fastfood chain, Long John Silver's in the United States. For promotion, Superstar Baseball Cards gave away specially produced baseball cards featuring top 18 Major League baseball players. The promotion was developed by Coca-Cola USA and the New York-based sports marketing company, Starline.


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