TITLE

Sports sponsorship value measured

AUTHOR(S)
Hume, Scott
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/90, Vol. 61 Issue 32, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increase in the value of sports sponsorship in the United States resulting from the increase in the cost of television advertising time during sports events. These cost increases are attributable to the strategies of the Big Three television networks who chose to increase advertising revenue from those broadcasts to maintain their profit margins. Because of higher advertising rates, many advertisers decide not to use television advertising and rely on on-site marketing instead.
ACCESSION #
10484741

 

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