TITLE

Frequent shopper programs ripen

AUTHOR(S)
Fahey, Alison; Johnson, Bradley
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of electronic frequent shopper programs by in-store marketing companies in the United States. Citicorp POS Information Services announced plans for its Reward America program. Advanced Promotion Technologies has launched Mechanics of the Vision Value Club program. While Catalina Marketing Corp. has introduced its Checkout Savings System.
ACCESSION #
10484739

 

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