TITLE

PRODUCT & ACCOUNT ACTIVITY

AUTHOR(S)
Fisher, Christy
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news briefs relevant to advertising agencies in the United States as of August 6, 1990. Eveready Battery Co. has assigned its Hispanic account to Casanova, Pendrill Publicidad which was previously handled by Bermudez & Associates. Home Box Office and Publicidad Siboney decided to stop doing business together after a two-year business relationship. Upjohn Co. has launched a Spanish-language television, radio and print in California, Florida and New Work for its Rogaine baldness treatment.
ACCESSION #
10484733

 

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