First half roars, but second half rumbles

Fisher, Christy
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p18
Trade Publication
The article reports on the earnings of advertising agencies marketing to Hispanics in the United States in the second half of 1990. Market indicators highlight positive earnings for Spanish-language media including Hispanic network television and print advertising. Analysts say that existing advertisers continue to market to Hispanics but budgets have been relatively flat. Some of the Hispanic-language media and advertising companies reported in the article include, Young & Rubicam's Bravo Group, Conill Advertising, IAC Advertising and Soza & Associates.


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