Aspiring to the obvious

Winski, Joe
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p17
Trade Publication
The article introduces the fictitious character Oliver B. Adams or Obvious Adams, who was created as a role model for advertising. Obvious Adams' character first appeared in a short story in the "Saturday Evening Post" created by Robert Updegraff. Robert created the character when he was 27 years old and was an advertising manager for a Salem, Massachusetts jeweler.


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