9 Lives goes on a diet

Dagnoli, Judann
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p13
Trade Publication
The article reports on the introduction of the 9 Lives Lean Entrees cat food brand by Morris Heinz Pet Foods. Ralston Purina Co.'s O.N.E. Tender Vittles Lite and Cat Chow Mature are supermarket-distributed products mainly for older cats, but versions of these products are also distributed in specialty stores. Lean entrees appears to be targeted to cats of all ages and will be distributed solely in supermarkets.


Related Articles

  • Alpo eats into cat food market. Liesse, Julie // Advertising Age;10/1/1990, Vol. 61 Issue 41, p51 

    The article reports that Alpo made significant gains in the cat food market after its first nine months on supermarket shelves. The company claims its cat food registered $100 million in sales. Only four brands surpass Alpo in the market. Alpo chalked up a 10% share of the premium canned food...

  • Purina bites back into pet food. Liesse, Julie // Advertising Age;4/20/1992, Vol. 63 Issue 16, p45 

    Reports on the success of Ralston Purina Co.'s O.N.E. dog food line. Percentage of dog and cat foods in Ralston Purina's total sales; Share of Purina in the pet food market; Marketing budget for its dog food line.

  • Nestle seeks out global shop for petfood account.  // Marketing (00253650);3/28/2002, p4 

    Reports the business conditions of Ralston Purina petfood business of Nestle Corp. in Great Britain. Appointment of a global strategic agency; Increase of the global petfood market.

  • Nestle-Purina Deal Unleashes Pet Food Row. Reyes, Sonia // Brandweek;01/22/2001, Vol. 42 Issue 4, p12 

    Looks at the impact of the proposed merger between Nestle and Ralston-Purina on the pet food industry. Factors contributing to the growth of the pet food industry; Top pet food brands of Nestle and Ralston-Purina; Impact of the merger on Nestle and Ralston-Purina's competitors.

  • Nestlé buy provides some animal magic.  // In-Store Marketing;Sep2002, p18 

    Reports the sales growth from Nestle through the company's provisions of U.S. pet food company Ralston Purina.

  • Nestlé Puts $30M in the Kitty for Friskies. Reyes, Sonia // Brandweek;5/5/2003, Vol. 44 Issue 18, p4 

    Deals with the relaunch of Friskies cat food from Nestlé's Ralston Purina. Amount allocated for the marketing campaign of Friskies; Features of the television advertisements for Friskies; Market share of Friskies.

  • Dog litter company aims to soak up profits.  // Marketing News;04/10/2000, Vol. 34 Issue 8, p25 

    Reports on the separate plans of Ralston Purina Co. and Absorption Corp. to market dog-litter products in the U.S. Both companies plans to introduce their new-line of dog-litter products to the market. The development of a dog-litter category is expected to produce a potential 200 million-dollar...

  • Dog chow every day.  // Adweek Midwest Edition;07/21/97, Vol. 38 Issue 29, p42 

    Describes Fallon McElligott's advertising strategy for Ralston Purina's Dog Chow brand. Finalist in the 1997 United States Account Planning Group (APG)-Account Planning Awards; Market share; Brand image problem; Evaluation of the lives and behavior of dog-food consumers; Two type of qualitative...

  • New pet food scrap in supermarkets. Liesse, Julie; Johnson, Bradley // Advertising Age;1/28/1991, Vol. 62 Issue 4, p3 

    The article reports on the pet food lines being launched by Ralston Purina Co., Kal Kan Foods and Quaker Oats Co. in the United States. Each company has heavy spending targeted at consumers, retailers and pet professionals. These pet food marketers will roll out over $125 million to market the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics