TITLE

9 Lives goes on a diet

AUTHOR(S)
Dagnoli, Judann
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the introduction of the 9 Lives Lean Entrees cat food brand by Morris Heinz Pet Foods. Ralston Purina Co.'s O.N.E. Tender Vittles Lite and Cat Chow Mature are supermarket-distributed products mainly for older cats, but versions of these products are also distributed in specialty stores. Lean entrees appears to be targeted to cats of all ages and will be distributed solely in supermarkets.
ACCESSION #
10484715

 

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