TITLE

P&G's Always launches new foray in Europe

AUTHOR(S)
Bowes, Elena
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the launch of Procter & Gamble Co.'s Always sanitary napkins in Belgium. The company chose Belgium as a representative market as to what they can expect from the feminine hygiene market in Europe. The marketer has added a thin superabsorbent pad and an ultrathin superabsorbent pad to the Always line. D'Arcy Masius Benton & Bowles is handling the introductory television and print campaign for the product.
ACCESSION #
10484714

 

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