Mutual funds are bullish on ads

McManus, John
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p13
Trade Publication
The article reports on an increase in advertising spending within the mutual fund industry in the United States in 1990. The biggest advertising spenders include, Fidelity, Vanguard Group and American Funds Group. These companies spent significantly less on media advertising but have direct marketing programs. Advertising by most mutual funds companies tends to focus on products, hyping tax-exempt funds and worldwide money marketing instruments.


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