TITLE

GLOBAL NEWS

PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents updates on advertising in the United States and Europe as of August 6, 1990. McDonald's has announced plans to open ten franchises in East Germany by the end of 1991. Henkel announced plans to launch an image campaign in East Germany for its Persil detergent to be followed by a print and poster campaign and educational brochures.
ACCESSION #
10484710

 

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