TITLE

More agencies rely on media shops

AUTHOR(S)
Levin, Gary
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the benefits gained by media buying companies from a move toward scaled-back agency services in the United States. Several small and midsize agencies have abandoned some or all of their spot television and radio buying operations and have moved those functions to companies such as Western International Media or Vitt Media International. Many midsize agencies lose money on spot buying but they offer to provide the service to clients so they are perceived as full-service shops.
ACCESSION #
10484705

 

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