More agencies rely on media shops

Levin, Gary
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p6
Trade Publication
The article reports on the benefits gained by media buying companies from a move toward scaled-back agency services in the United States. Several small and midsize agencies have abandoned some or all of their spot television and radio buying operations and have moved those functions to companies such as Western International Media or Vitt Media International. Many midsize agencies lose money on spot buying but they offer to provide the service to clients so they are perceived as full-service shops.


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