Grabbing the rings

McManus, John; Fahey, Alison; Walley, Wayne; Lawrence, Jennifer
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p4
Trade Publication
The article focuses on the preparations of advertising companies in the United States for domestic and international 1992 Winter Olympics and Summer Games sponsorships. Advertisers have committed to spend millions of dollars on CBS and National Broadcasting Co. which are the two networks with broadcast rights to the Winter and Summer Games. Companies have signed up earlier so they can take a more integrated marketing approach to leveraging the global sponsorship.


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