TITLE

Time Warner creates new unit for sports punch

AUTHOR(S)
McManus, John
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the creation of the Time Warner Sports business venture by Time Warner for its sports-related operations in the United States. The company has negotiated with boxer, Mike Tyson for a series of pay-per-view advertisements that would be the venture's foundation which is television. Market analysts predict that Time Warner may open negotiations for television rights for sporting events, outright purchases of sports franchises and equity positions in existing sports media enterprises.
ACCESSION #
10484702

 

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