Outdoor feels drought

Fahey, Alison
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p3
Trade Publication
The article reports on the financial performance of the outdoor advertising industry in the United States during the first quarter of 1990. Market analysts say that the whole industry had weak earnings during the first quarter resulting from the weak economic situation that began during the fourth quarter of 1989. Another reason is the influx of unexpected dollars especially from tobacco marketers.


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