TITLE

Outdoor feels drought

AUTHOR(S)
Fahey, Alison
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the financial performance of the outdoor advertising industry in the United States during the first quarter of 1990. Market analysts say that the whole industry had weak earnings during the first quarter resulting from the weak economic situation that began during the fourth quarter of 1989. Another reason is the influx of unexpected dollars especially from tobacco marketers.
ACCESSION #
10484700

 

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