TITLE

Disney, Kellogg team

AUTHOR(S)
Magiera, Marcy
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the launch of a cross-promotion campaign by Walt Disney Co.'s Buena Vista Television with Kellogg Co. for the former's syndicated television program, The Disney Afternoon in the United States. The promotion links the Disney Afternoon shows including "DuckTales", "Chip 'N Dale's Rescue Rangers", "Disney's Adventures of the Gummi Bears" and "Tale Spin" with six Kellogg cereal brands. Disney is taking a brand management approach to market its syndicated shows.
ACCESSION #
10484697

 

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