TITLE

Chiat's new route for '90s: Austerity

AUTHOR(S)
Horton, Cleveland; Levin, Gary
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of an austerity program by the advertising agency, Chiat/Day/Mojo that included layoffs, wage cuts and freezes. It extends to the company's subsidiaries in public relations, design, direct marketing and business-to-business advertising. The layoffs and cutbacks resulted from the company's failed operations in New York. Market analyst
ACCESSION #
10484696

 

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