Sen. Kennedy aims at drug marketing

Winters, Patricia; Freeman, Laurie
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p1
Trade Publication
The article reports on an investigation conducted by Senator Edward Kennedy on the marketing practices of the prescription drug industry in the United States. Kennedy sent letters to the nation's top pharmaceutical companies including Bristol-Myers Squibb Co., Pfizer and Warner-Lambert Co. requesting information about a variety of promotional practices ranging from advertising to the use of seminars and non-traditional media such as video news releases.


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