TITLE

For grocery stores, 'keep it simple.'

AUTHOR(S)
Fahey, Alison
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, pS-8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores issues concerning supermarket and grocery stores advertising in the U.S. Trend in advertising media selection; Relationship between retailers and media companies; Characteristics relevant to store advertising.
ACCESSION #
10483589

 

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