TITLE

Execs resort to 'gut feelings.'

AUTHOR(S)
Radding, Alan
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, pS-4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the findings of a survey on the views of advertising agencies on media selection in the U.S. Importance of audience measurement to media selection; Factors that influence media selection; Issue of reliability in advertising media selection.
ACCESSION #
10483588

 

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