TITLE

It's tough not to work by the numbers

AUTHOR(S)
Levin, Gary
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, pS-2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the findings of a survey on the perception of advertising agencies in the U.S. on traditional media. Views of advertising executives on advertising media; Efforts of agencies to analyze advertising media alternatives.
ACCESSION #
10483587

 

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