TITLE

Harley Davidson revs up for retail

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Unveils the plan of motorcycle manufacturer Harley-Davidson to open its first free standing apparel outlet in Kansas City, Missouri in September 1990. Description of the company's apparel products; Sales growth for the apparel; Promotional efforts for the apparel products.
ACCESSION #
10483566

 

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