Harley Davidson revs up for retail

Fitzgerald, Kate
August 1990
Advertising Age;8/27/1990, Vol. 61 Issue 35, p10
Trade Publication
Unveils the plan of motorcycle manufacturer Harley-Davidson to open its first free standing apparel outlet in Kansas City, Missouri in September 1990. Description of the company's apparel products; Sales growth for the apparel; Promotional efforts for the apparel products.


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