TITLE

Colgate eyes Euro plan

AUTHOR(S)
Wentz, Laurel; Freeman, Laurie
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of Young & Rubicam to urge Colgate-Palmolive Co. to participate in a media buying consortium. Companies that pledged support to the consortium; Issues associated with the consortium; Participation of Procter & Gamble Co.
ACCESSION #
10483557

 

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