TITLE

Penney styles fashion image

AUTHOR(S)
Fisher, Christy
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Unveils the plan of J.C. Penny Co. to launch an image campaign on September 9, 1990. Theme of the campaign; Features of the television advertisement for the campaign; Challenges facing the company.
ACCESSION #
10483556

 

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