TITLE

GM to roll credit card

AUTHOR(S)
Serafin, Raymond; Fitzgerald, Kate; McManus, John
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Unveils the plan of automobile company General Motors Corp. to launch a credit card in 1990. Coverage of the credit card; Plans for the advertisement of the card; Implications of the plan for the company.
ACCESSION #
10483549

 

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