P&G print buys to Saatchi

Donaton, Scott; Lafayette, Jon
August 1990
Advertising Age;8/27/1990, Vol. 61 Issue 35, p1
Trade Publication
Reports on the decision of Procter & Gamble Co. to consolidate part of its magazine buying services with Saatchi & Saatchi Advertising. Significance of the decision to both companies; Background of the companies.


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