TITLE

P&G print buys to Saatchi

AUTHOR(S)
Donaton, Scott; Lafayette, Jon
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Procter & Gamble Co. to consolidate part of its magazine buying services with Saatchi & Saatchi Advertising. Significance of the decision to both companies; Background of the companies.
ACCESSION #
10483546

 

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