TITLE

Saturn people star in first campaign

AUTHOR(S)
Serafin, Raymond; Strnad, Patricia
PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Unveils the plan of Saturn, a subsidiary of General Motors Corp., to launch television and print advertising campaign in September 1990 that will profile employees, dealers and others connected with Saturn's operation. Amount allocated for the campaign; Description of the campaign; Significance of the advertisement to the company.
ACCESSION #
10483545

 

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