TITLE

Chrysler ready to fuel big launch push

AUTHOR(S)
Serafin, Raymond
PUB. DATE
September 1991
SOURCE
Advertising Age;9/2/1991, Vol. 62 Issue 36, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign launched by Chrysler Corp. for its sports cars. Lean marketing strategy implemented by Chrysler; Increase on advertising spending; Automobiles to be launched by the company.
ACCESSION #
10483247

 

Related Articles

  • WRANGLER UNLIMITED. Halliday, Jean // Advertising Age;11/12/2007, Vol. 78 Issue 45, pS-10 

    The article reports on a $68 million advertising campaign which was launched by the Chrysler Corp. to help market the Jeep Wrangler Unlimited. The campaign led to a 71% increase in sales for the vehicle between 2006 an 2007 and resulted in the vehicle becoming the vehicle becoming the most...

  • Chrysler readies major corporate ad campaign. Jackson, Kathy; Halliday, Jean // Advertising Age;9/9/1996, Vol. 67 Issue 37, p62 

    This article reports that Chrysler Corp. is preparing a major corporate advertising campaign. Sources say the drive, which begins in September 1996, will showcase products the company has produced since the arrival of the Dodge Intrepid, Chrysler Concorde and Eagle Vision for the 1993 model...

  • Chrysler dealers stir up buzz with Premiere Night. Rombel, Adam // Business Journal (Central New York);4/23/2004, Vol. 18 Issue 17, p4 

    Highlights the Premiere Night 2004 car exhibition organized by Chrysler Corp., a division of DaimlerChrysler AG, on April 22, 2004 in Syracuse, New York. Number of automobile models exhibited; Objective of the event; Type of vehicles showcased.

  • Little room for error at Chrysler. Guyer, Lillie // Advertising Age;4/12/2004, Vol. 75 Issue 15, pS-12 

    Reports on the effort of Chrysler to recover from the advertising error committed in 2003. Decision of Chrysler to place the 300C sedan in the music video of hip-hop artist 50 Cent; Business loss of the company in 2003; Target market of Chrysler. INSET: Chrysler 300C.

  • Chrysler plans 'we listen' ads. Wernle, Bradford // Automotive News;3/24/2008, Vol. 82 Issue 6300, p8 

    The article reports that Chrysler LLC will launch a corporate advertising campaign during the first two weeks of April 2008. According to Deborah Meyer, Chrysler's global chief marketing officer, there's a lot of goodwill about having a strong and successful car company in America. As reported,...

  • New Chrysler sedan looks to past for ad inspiration. Halliday, Jean // Advertising Age;5/4/1998, Vol. 69 Issue 18, p8 

    Reports that Chrysler Corp. plans on using vintage advertising footage used in the 1950s and 1960s in its 1998 advertising campaign for its 300M series. Details of footage from an industrial footage; Tagline; Statistics relating to the advertising campaign.

  • Chrysler steps up Asian-language ads in Western markets. Cantwell, Julie // Automotive News;12/31/2001, Vol. 76 Issue 5964, p8 

    Announces the advertising campaign using Asian language to be launched by the Chrysler group in the United States. Schedules of the campaign; Communications company handling the Asian campaign; Goal of the company on the campaign.

  • Chrysler: 5 ad groups clear hurdle. Cantwell, Julie // Automotive News;4/29/2002, Vol. 76 Issue 5981, p16 

    Reports on the semifinalists for the multicultural advertising account of Chrysler in the U.S. Presentation of the advertising agencies; Evaluation of the Hispanic advertising account; Focus on urban marketing.

  • Chrysler takes corporate branding to Asia-Pacific. Halliday, Jean // Advertising Age;5/19/1997, Vol. 68 Issue 20, p83 

    Announces plans by Chrysler Corp. to unveil its first international corporate branding campaign for the Asia-Pacific region. Countries where the advertisement will run; Strong overall brand image campaign; The assurance that the advertisements were culturally correct.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics