TITLE

At ANA, Love will push 'central role' of advertising

AUTHOR(S)
Dagnoli, Judann
PUB. DATE
November 1991
SOURCE
Advertising Age;11/4/1991, Vol. 62 Issue 47, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on incoming Association of National Advertisers (ANA) Chairman L. Ross Love's promotion of the value of advertising among advertisers themselves. Contrast between Love and his predecessors' aims for ANA; Love's call on the industry to make a contribution to the society by operating as a team; Love's goal to improve the value of the agency-client relationship.
ACCESSION #
10482558

 

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