At ANA, Love will push 'central role' of advertising

Dagnoli, Judann
November 1991
Advertising Age;11/4/1991, Vol. 62 Issue 47, p47
Trade Publication
Reports on incoming Association of National Advertisers (ANA) Chairman L. Ross Love's promotion of the value of advertising among advertisers themselves. Contrast between Love and his predecessors' aims for ANA; Love's call on the industry to make a contribution to the society by operating as a team; Love's goal to improve the value of the agency-client relationship.


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