TITLE

ScanAmerica rolls with CBS

AUTHOR(S)
Mandese, Joe
PUB. DATE
November 1991
SOURCE
Advertising Age;11/4/1991, Vol. 62 Issue 47, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Arbitron Co.'s launch of the ScanAmerica service. Competition with Nielsen Media Research's network ratings service; Arbitron's matching of television viewing with product-use data; Arbitron's plan to have a system operating in the fall of 1993.
ACCESSION #
10482505

 

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