TITLE

Whose job is it to define 'green'?

AUTHOR(S)
Dagnoli, Judann
PUB. DATE
February 1991
SOURCE
Advertising Age;2/4/1991, Vol. 62 Issue 6, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the need to define environmentally or green products to avoid consumer confusion and inconsistency in the United States. Role of marketers in setting a standard definition for a green product through a uniform labeling policy; Proposal of industry trade groups for a uniform labeling guideline to present to the Federal Trade Commission; Goal of the industry trade group.
ACCESSION #
10481737

 

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