Whose job is it to define 'green'?

Dagnoli, Judann
February 1991
Advertising Age;2/4/1991, Vol. 62 Issue 6, p13
Trade Publication
Comments on the need to define environmentally or green products to avoid consumer confusion and inconsistency in the United States. Role of marketers in setting a standard definition for a green product through a uniform labeling policy; Proposal of industry trade groups for a uniform labeling guideline to present to the Federal Trade Commission; Goal of the industry trade group.


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