TITLE

Novak joins Pepsi generation

AUTHOR(S)
Winters, Patricia; Hume, Scott
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the selection of David Novak as executive vice president (VP) for marketing, at Pepsi-Cola Company in the U.S. as of August 1990. Contributions to Pepsi-owned Pizza Hut as its senior VP for marketing; Management style; Information on his management of the Cool Cans promotion for Pepsi.
ACCESSION #
10481609

 

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