TITLE

FTC revises co-op ad rules

PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the revised cooperative advertising guidelines of the U.S. Federal Trade Commission implemented as of August 1990. Areas addressed by the non-binding guidelines; Criticism expressed by the Advertising Checking Bureau of the guidelines.
ACCESSION #
10481607

 

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