TITLE

Y&R, Bozell add to E. Europe deals

AUTHOR(S)
Bowes, Elena
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the plan of advertising agencies Young & Rubicam (Y&R) Inc. and Bozell Inc. to expand their presence in Eastern Europe as of August 1990. Name change of Y&R after purchasing a majority of AB Line Studios in Prague; Ownership share of Y&R in Y&R Budapest; Advertising agencies in Hungary which signed non-equity affiliation agreements with Bozell; Clients of Bozell.
ACCESSION #
10481605

 

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