TITLE

Soviet bargain hunt

AUTHOR(S)
Wentz, Laurel
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on advertising rates charges by Western media and advertising companies involved in the Soviet TV network in Eastern Europe as of August 1990. Option provided by program sponsorship for Western media companies; List of the largest Western companies involved in Soviet TV; Advice for bargaining with Soviet TV officials.
ACCESSION #
10481603

 

Related Articles

  • Houston. Hudson, Eileen Davis // MediaWeek;8/9/2004, Vol. 14 Issue 29, p12 

    Presents information on mass media in Houston, Texas as of August 9, 2004. Rank of the city in the television market in the U.S.; Advertising expenditures of local mass media according to Nielsen Monitor-Plus; Ratings of household shares of evening and late-news programs of local television...

  • New impetus to ratings wars.  // Finance Week;5/11/2005, p62 

    The article informs that competition for TV audiences will be intensified following the introduction by the South African Advertising Research Foundation (Saarf) of "day-after" ratings. Media buyers will welcome the change, which makes advertising a lot more efficient. But the chase for ratings...

  • Advertisers feel the pressure from hike in airtime inflation.  // Campaign;9/24/2004, Issue 39, p4 

    This article reports that advertisers are being hit as terrestrial television stations suffer levels of airtime inflation not seen since the dotcom boom of 1999. All terrestrial broadcasters have experienced double-digit inflation — up to 25 per cent year on year— as ad revenue...

  • Sweeps Ratings Stir Tea Leaves. Hibberd, James // Television Week;5/28/2007, Vol. 26 Issue 22, p1 

    The article reports on the ratings gained by television networks in the U.S. during the May 2007 sweeps period. The sweeps rating period is used to help set television station advertising rates. By the numbers, Fox won the May sweeps by a wide margin, averaging 4.1 to the 3.7 rating of ABC among...

  • Arriving at Television Advertising Rates. French, Warren A.; McBrayer, J. Timothy // Journal of Advertising;Winter79, Vol. 8 Issue 1, p15 

    Advertisers depend more on profiled cost-coverage figures than on any other criterion when choosing television stations in local markets. The rates charged in a local market are strongly influenced by three factors-demand, competition and ratings--all of which are partially beyond a station's...

  • STATION Dish.  // Television Week;8/18/2003, Vol. 22 Issue 33, p26 

    Presents updates on the U.S. television stations as of August 18, 2003. Performance of Chicago's NBC station WMAQ-TV from July 10 to August 6, 2003; Information on the 30-minute newscast produced by Tallahassee's Gray Communications-owned CBS station WCTV-TV for Pegasus-owned Fox station...

  • TV is not the world. Greenfield, Jeff // Columbia Journalism Review;May/Jun1978, Vol. 17 Issue 1, p29 

    The article argues that by exaggerating the power of television, its critics disregard reality and evade the real issues of television reform. What makes television so susceptible to criticism, such a source of concern and fear, is not that it does any one job worse than its forebears. The...

  • Survey Scrutinizes Chicago News. Malone, Michael // Broadcasting & Cable;7/30/2007, Vol. 137 Issue 30, p14 

    The article presents information on a survey conducted in Chicago, Illinois, regarding the success of television stations in newscasts. The study titled "The Local TV News Experience: How to Win Viewers by Focusing on Engagement," reveals that the television stations in Chicago have been doing a...

  • Greensboro, N.C. Hudson, Eileen Davis // MediaWeek;05/29/2000, Vol. 10 Issue 22, p28 

    Offers a look at the status of the local media networks in the three cities of North Carolina such as Greensboro, High Point and Winston-Salem as of May 2000. Local television market in the cities; Several television networks and their programs; Television station ratings; Radio ownership.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics