Soviet bargain hunt

Wentz, Laurel
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p60
Trade Publication
Focuses on advertising rates charges by Western media and advertising companies involved in the Soviet TV network in Eastern Europe as of August 1990. Option provided by program sponsorship for Western media companies; List of the largest Western companies involved in Soviet TV; Advice for bargaining with Soviet TV officials.


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