TITLE

GM kicks in to be Czech sponsor

AUTHOR(S)
Ruzicka, Milan
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the sponsorship by General Motors Europe Ltd. (GM), through its Opel car brand, of the Czechoslovakia Sports Praha soccer team in 1990. Terms of the sponsorship agreement; Sponsorship strategy; Major advertising agencies in Europe for GM.
ACCESSION #
10481602

 

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