Italy TV film ads win battle

McCarter, Michelle
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p59
Trade Publication
Reports that the amendment banning commercial breaks during movies was dropped from legislation in Italy, as of August 1990. Restrictions places on advertising in films, concerts and public television (TV); History of restrictions placed by the Italian judicial system on commercials during movies shown on TV; Implications of the amendment on the operations of media baron Silvio Berlusconi.


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