TITLE

First-half softness waning

PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on purchasing activity in the top twenty television markets in the U.S. as of August 1990. Markets with negotiable rates; Assessment of financial services spending in Cleveland, Ohio; Soft markets in retail trade.
ACCESSION #
10481588

 

Related Articles

  • Forecast 2011: AGENCY. O'Leary, Noreen // Brandweek;12/13/2010, Vol. 51 Issue 44, p14 

    The article offers forecasts concerning advertising and media agencies in the U.S. and other countries in 2011. Improvement within the U.S. automobile and finance sectors have contributed to the strength and recovery of the advertising industry in 2010. According to GroupM, an estimated five...

  • MasterCard reviews $200m media. Ridley, Louise // Campaign;11/15/2013, p1 

    The article focuses on the financial services company MasterCard Inc. which has estimated that it will spend 200 million dollars in the global medium planning and buying.

  • viewpoints: the brand owners. Rosenberger, Ottokar; Moor, Keith // Marketing Week;4/28/2011, Vol. 34 Issue 17, p16 

    The article offers the views of brand owners Rosenberger Ottokar and Keith Moor regarding the changes in media buying in the retail industry in Great Britain.

  • HHCL relinquishes £10m Iceland task. Wilkinson, Amanda // Marketing Week;4/7/2005, Vol. 28 Issue 14, p11 

    Reports on the review of the media buying and planning arrangements of retailer Iceland. Refusal of HHCL/Red Cell advertising agency to manage the account; Creation of shortlist of agencies to pitch for the advertising account; Financial performance of the retailer.

  • Euronics instigates £2m media buying and planning pitch.  // Marketing Week;5/19/2005, Vol. 28 Issue 20, p16 

    The article reports that Euronics, the European buying group for independent electronics retailers, is seeking a media agency to handle its £2 million media planning and buying business. The group, which buys leading electronics brands on behalf of some 800 British independent retailers, uses...

  • TK Maxx picks ex-Centura director for strategy role. Wilkinson, Amanda // Marketing Week;6/23/2005, Vol. 28 Issue 25, p5 

    Reports on the appointment of Katherine Rose as head of the marketing strategy of value retailer, TK Maxx, in Great Britain. Management of TK Maxx and TK Maxx Home marketing initiatives and partnerships; Selection of Starcom for media buying and planning; Career history of Rose; Plans of Rose...

  • Santander calls media review. O'Flaherty, Kate // Marketing Week;10/30/2008, Vol. 31 Issue 44, p96 

    The article reports on the review of media planning and buying accounts of Santander Santiago SA, the financial services company. Carat, an incumbent on Santander's Abbey and Alliance & Leicester businesses, is invited to take part in the process. A shortlist of agencies is currently being...

  • Do equity investors bolster b-to-b media? Callahan, Sean // B to B;05/08/2000, Vol. 85 Issue 5, p66 

    Discusses analysts' opinions regarding the increase in financial players investing in business-to-business media in the United States. Professionalization of traditional, family-owned businesses; Disillusionment among employees; Disappearing commitment to excellence; Improvement in financial...

  • Citigroup axes $100 mil in TV ad buys. Ross, Chuck; Cardona, Mercedes M. // Advertising Age;8/9/1999, Vol. 70 Issue 33, p1 

    The article reports that in August 1999, Citigroup, the United States' largest financial services company, canceled $70 million to $100 million in upfront buys on hold at major broadcast television networks. Marketers negotiate prices during the upfront marketplace, held in the spring. After...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics