TITLE

Reebok displays Pump POP

AUTHOR(S)
Levin, Gary
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the in-store merchandising effort in Reebok International Ltd. stores, featuring its Pump shoe line in the U.S., in 1990. Advertising spending; Athletes featured in the television and print campaign; Description of the point-of-purchase displays.
ACCESSION #
10481587

 

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