British promo reign collapses

August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p51
Trade Publication
Focuses on the financial conditions of British firms FKB Group and KLP Group in the U.S. as of August 1990. Types of U.S. promotion agencies acquired by both companies starting 1988; Purchase of KLP by RSCG Group; Stock declines for both companies.


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