TITLE

Jordan Marsh refines its image

AUTHOR(S)
Fahey, Alison
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the plan of Jordan Marsh, a department store chain in New England, to refine its brand image as of 1990. Major departments stores which also have plans to improve their brand image; Comment from Robert Gottlieb, senior vice president for marketing of Jordan Marsh, on plans for their marketing services function; Tagline of the advertising campaign of Jordan Marsh, under the new marketing structure as of August 1990.
ACCESSION #
10481581

 

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