TITLE

Exec sees 7% rate hike in these 'desperate days.'

AUTHOR(S)
Toth, Debra
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, pS-19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on issues concerning newspaper advertising rates in the U.S. as of August 1990. Increase in some newspaper rates; Predicted advertising rate increase by McCann-Erickson; Advertising rate in 1981; Decline in advertising volume at 'The New York Times' in the second quarter of 1990.
ACCESSION #
10481578

 

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