TITLE

Make my day, buyers say

AUTHOR(S)
Martin, Kathy
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, pS-17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of several media buyers, print buyers and planners in the U.S. regarding the improvements in the newspaper advertising industry as of August 1990. Bud Shields, vice president (VP) and manager for newspaper buying at Lintas: Campbell-Ewald; Bob Zach, VP-media director at Chiat/Day/Mojo; Mike Brown, media supervisor at Campbell-Mithun-Esty.
ACCESSION #
10481576

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics