TITLE

Turnabout fair play in Knoxville

AUTHOR(S)
Winski, Joseph M.
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, pS-15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the decision of 'The Knoxville News-Sentinel' and 'The Knoxville Journal' daily newspapers in Tennessee, operating under a joint operating agreement (JOA), to split and become rivals again, as of August 1990. Event which triggered the split; Circulation rate of both newspapers; Implications of the dissolution of the JOA.
ACCESSION #
10481575

 

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