TITLE

Buyers scan the fine print

AUTHOR(S)
Lasek, Alicia
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, pS-12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of several U.S. media buyers on the future of newspapers, in a section-by-section review. Tim Prestridge, local market media manager for J.C. Penney Co.; Ria Vigil, print coordinator for NW Ayer; Wendy Levine, media director for Bloomingdale's.
ACCESSION #
10481573

 

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