TITLE

Fighting multiple-front war

AUTHOR(S)
Goldsborough, Robert
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, pS-11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the market competition faced by publisher Suburban Communications Corp. with joint operating agreements (JOA) in the Detroit, Michigan and Cincinnati, Ohio metro areas, as of August 1990. Number of publications of Suburban in the Detroit and Cincinnati areas; Market competitors which have JOA; Creation of the Suburban Press Ring advertising network between Suburban and publishers of other Detroit-area weeklies.
ACCESSION #
10481572

 

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