TITLE

It's sink or swim for new revenue-pullers

AUTHOR(S)
Meyers, Janet
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, pS-6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests methods to boost newspaper advertising revenues, increase profits and develop the core business. Newspapers which sell their fax copies to businesses; Features of the audiotex technology; Methods of delivering outside-produced publications.
ACCESSION #
10481568

 

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