TITLE

Taking the 'insanity test.'

AUTHOR(S)
Lasek, Alicia
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, pS-2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of U.S. publishing executives as of 1990, regarding the possibility of a successful launch of a major metropolitan newspaper. Phillip J. Meek, senior vice-president and president of the publishing group of Capital Cities/ABC; Frank Vega, regional president of Gannett Company, publisher of 'Florida Today'; James Hoge, president and publisher of 'New York Daily News.'
ACCESSION #
10481567

 

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