TITLE

What constitutes a brand: Part 2

PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Part II. Discusses considerations of brand definitions in the first-quarter 1990 brand rankings of 'Advertising Age.' Expansion of the definition of a brand; Brand ranking of Kraft foods; Power of brand identity.
ACCESSION #
10481551

 

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