TITLE

AT&T outspends other big brands

AUTHOR(S)
Endicott, R. Craig
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of the quarterly report of 'Advertising Age,' on the top 200 brands in the U.S., in 1990. Rise in spending by the 23 food brands on the chart; Drop in the spot television and magazine advertising of the automobile industry; Total measured advertising spending of AT&T Company.
ACCESSION #
10481550

 

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