AT&T outspends other big brands

Endicott, R. Craig
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p44
Trade Publication
Presents the results of the quarterly report of 'Advertising Age,' on the top 200 brands in the U.S., in 1990. Rise in spending by the 23 food brands on the chart; Drop in the spot television and magazine advertising of the automobile industry; Total measured advertising spending of AT&T Company.


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