'Home' gets a renovation

Donaton, Scott
August 1990
Advertising Age;8/20/1990, Vol. 61 Issue 34, p41
Trade Publication
Focuses on efforts of Knapp Communications Corp. as of August 1990 in the U.S., to redesign its 'Home' magazine to attract upscale readers in the redecorating and remodeling fields. Amount which Knapp plans to invest in 1991 to revamp the magazine; Project rise in the remodeling industry; Design of its September 1990 issue; Statistics on the advertising pages and rate base of 'Home.'


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